Horizon

Revealing Unnoticed Spending

Our client's financial app helps customers track their subscriptions. Through research, we discovered that younger users frequently subscribe to multiple streaming services and apps across different payment methods, leading to overlooked recurring charges. We redesigned their subscription tracking experience to help users understand their total commitments and make more informed spending decisions.

Note: This project has been rebranded to protect client confidentiality.

Service

Product Design

What we did

  • Userflows & prototypes
  • Interaction & visual design
  • Development hand-off
Horizon subscription tracking interface

Process

User Flows & Wireframes to Explore Opportunities

User flows and wireframes

Research

Users Underestimate Their Subscription Costs

Research insights on subscription costs

Designs

Surfacing subscriptions and actions

Subscription surfacing interface designs

Designs

List and visualize frequency and payment patterns

Payment pattern visualizations

Research

Subscription Cancellation Flow

Cancellation flow research

The Impact — Building the Foundation for Smarter Finance

$49

monthly potential savings

64%

spending Fri–Sun

23%

increase after pay day

$246

monthly subscriptions

Horizon final designs

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